Winter 2024 | No. 162
The recent election highlights the enduring relevance of the political slogan from Bill Clinton’s successful 1992 presidential campaign, and it also aptly captures where we are in terms of forestry as a business: It’s the economy! The products that are made from the trees we grow are integral to all aspects of the economy: packaging, lumber, panels, paper, sanitary products, and countless other essentials used to ship products and build America. Only sanitary products are relatively unaffected by the economy - somehow toilet paper sales weather economic slumps. Interestingly, I have heard that beer packaging tends to flourish in downturns as well. But toilet paper and beer sales aren’t enough to drive enough demand for our trees to support high prices. We need an economic turn for the country—and the world—in order to recover from the price and demand doldrums we are currently experiencing.